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10-Minute Book Marketing Tactics

Jessica Barkell

10-minute-marketing-tactics-for-authors.png

Birthing a book is hard. For those of you lucky enough to make it through the grueling writing and editing portion of this endeavor unfortunately, just because you build it doesn’t mean they will come. Since you clicked on this article, you probably already know this which is why you’re here. But you’re probably also busy.

While it’s important to make time for larger marketing efforts, you don’t have to neglect marketing entirely on busy days. If you can find even 10 minutes, you can use one of these 10-minute book marketing tactics to help you stick with your marketing goals even on your busiest days. Over time, these little chunks of effort can pay off big time. Here’s a list of 10 different tactics that take 10 minutes or less to help you market your book. Enjoy!

  1. Post updates to your social network accounts (Twitter, LinkedIn, Facebook, etc.).
  2. Answer questions (or ask some) in a relevant topic or thread on places like Quora, Google+, Twitter, or Reddit.
  3. Create or update a Pinterest board for your book or relevant area of expertise. Invite other pinners to contribute to your board.
  4. Send a quick update to your email list. Don’t have one? Spend 15 minutes comparing email marketing services.
  5. Email book reviewers (if they accept email submissions) to offer review copies.
  6. Pitch a guest post idea to a blogger covering your nonfiction niche or your fiction genre.
  7. Post blog comments on relevant blogs (without blatantly promoting yourself or books).
  8. Post a “teaser” excerpt to your own blog.
  9. If you’re a nonfiction author, sign up for expert referral resources like Help a Reporter Out (HARO). – HelpAReporter.com
  10. Create a short, 3-5 minute, author video to update readers on your latest work. Better yet, use the videos to answer reader questions. Upload them to your YouTube channel. Don’t have one? Take 15 minutes to set one up.

Without good design, even the best, most powerful idea gets lost in the mix.

Need help? We got you covered...

Browse all of our pixel perfect templates and pick the design that's right for you. We created these templates to do all the design heavy lifting for you so you don't have to worry about a thing! 

Check out all our professionally designed templates for Pages, Keynote, iBooks Author, and Powerpoint

iBooks Author Resources

Jessica Barkell

Looking to publish an interactive  digital book using the new iBooks Author program? We’ve got you covered with a comprehensive list of tutorials to get you started and publishing in no time!

if you haven’t already downloaded the free iBooks Author Application from Apple you can do so here.

iBooks Author 101

If you’re just getting started with iBooks Author, these beginner resources will help you get your feet wet and your imagination going as you learn the basics of this incredible application and powerful possibilities it offers.

How To Make An eBook Overview

Ray Wenderlich has an excellent blog post overview of iBooks Author that will walk you through the steps from start to finish when creating an ebook in iBooks Author.

O’Reilly Media

If you’re looking for even more information , this free 110 page guide to iBooks Author by O’Reilly Media offers more  technical details to answer your questions.

Apple Resources

If Apple (the creator of the iBooks Author program) has a bunch of resources, community boards, and tutorials to help you get started using the application. We’ve listed a few direct links to some of the most helpful resources below.

iBooks Author Videos

If you preferring learning by watching videos, we’ve listed some of best iBooks Author video tutorials below.

Apple’s iBooks Author Overview

Apple created an iBooks Author promo video that shows you the possibilities and capabilities of their powerful application.

Emerson College DIYJourno

The YouTube Channel from DIYJourno of Emerson College has a fantastic assortment of video tutorials where you can learn everything from the basics – like an overview of the iBooks Author toolbar and the iBooks Author inspector panel – to more advanced topics, like editing and inserting keynote files.

Tuts+

Tuts+ Computer Skills created a wonderful tutorial going over the basics of how to create an ebook in under 18 minutes.

Create Your Own Template

In Part 1 and Part 2 of this tutorial, you’ll learn how to create your own custom template.

Make an Interactive iBook in Under 9 Minutes

Learn how to create an interactive photo album in under 9 minutes with this tutorial.

iBooks Author Media Resources

Looking for interactive content to include in your book? Here’s a list of resources to help you get the most out of all the interactive features available in the iBooks Author application.

Flickr Creative Commons

The Flickr Creative Commons is a great place to start if you’re looking for images you can use without copyright issues (we’re not lawyers though so just make sure you check the usage rights for the photos you use).

PBS Learning Media

Access thousands of free resources aligned to common learning standards that you can download and reuse.

National Geographic Maps

Customize maps and include them in your books for free.

3D Media

Create your own 3D illustrations with SketchUp or choose from millions of 3D models in SketchUp’s 3D Warehouse.

Design Templates

Obviously we are a little biased, but if you’re looking for the best iBooks Author Templates to meet all your design needs we’ve got you covered with any of our iBooks Author Template Bundles. You can choose from any of our apps – Photography, Education, Bundle, Business, Portrait, and Cooking – available in the Mac App Store.

100% Customizable

All template layouts and template elements are fully customizable. Add or replace text, change colors, resize graphics, or change fonts – there’s nothing you can’t edit to make the perfect look for your content.

Drag-and-Drop Easy

Adding your content is dream-and-drop simple! Add text, photos, videos, and more with two clicks. When you drag and drop an image, your text will automatically format around it. You can even import entire documents or keynote files.

Templates Do The Work For You

Give your content a great foundation by starting with one of our professionally designed templates — let it do all the formatting and design heavy-lifting for you.

Without good design, even the best, most powerful idea gets lost in the mix.

Check out all our professionally designed templates for Pages, Keynote, iBooks Author, and Powerpoint

5 Reasons To Try iBooks Author In The Classroom

Jessica Barkell

Apple said in it's announcement of iBooks Author:

"It’s time to turn a new page on learning."

With iBooks Author, Apple is making it easy for anyone to create rich interactive textbooks and learning materials without knowing anything about programing.

That’s right, this incredibly powerful tool is drag-and-drop easy to use so you can focus on your content and let iBooks Author add a little bit of magic – scrolling photo galleries, 3D rotating images and graphics, interactive quizzes, pop-up tips,and embedded videos are just a few of the possibilities. Oh, and it’s absolutely FREE.

Thanks to this wonderful program, it’s never been easier to create and publish your very own interactive textbooks – or really any type of book for that matter. Here are 5 reasons why you should try iBooks Author in your classroom:

5 Reasons To Try iBooks Author In The Classroom

1. You Probably Already Know How to Use It (or Learn It in Under 10 Minutes)

If you’ve ever used Apple’s other iWork applications like Pages, Keynote, or Numbers, you already know how to use iBooks Author. The interface and toolbars are almost identical so you’ll feel very comfortable navigating the app from the moment you open it.

Even if you’re new to Mac’s or these applications in general, Apple’s focus as a company on intuitive user interfaces makes learning them a breeze (think in 10 minutes or less) and there’s a ton of helpful free resources out there to get you started like this one, this one, and this one

Adding text, keynote presentations, photos, videos, and other interactive elements is literally “drag-and-drop” simple. This short learning curve makes it a no-brainer for any classroom and grade level.

2. Not Just Reading – Interaction

Static materials are a thing of the past – interactivity is here to stay and it’s transforming the way we teach and learn. Apple calls it

“textbooks they won’t want to put down.”

With interactive diagrams, 3D rotating objects, panoramic photos, videos, and interactive pop-up quizzes as just a few of the many options available within the iBooks Author application, these new learning materials come to life in ways the printed page never could.

It’s not just magic – it’s functional too. Highlighting text, taking notes, searching for content, and finding definitions in the glossary are just as easy.

3. Customized Learning

If you’ve ever struggled with finding the perfect textbook for your classroom that’s exactly what you want and affordable, this is going to have you jumping for joy. With iBooks Author, you can create the perfect book – for you and your students. Upload your own images, add the text you feel is important, include more review questions on a particularly difficult section, or record your own voice or video. This is an opportunity for teachers and students alike to create a book that is not only unique, but tailor-made.

4. Class Projects – Kicked Up A Notch!

iBooks Author isn’t just for teachers – students can create their own learning materials or class projects too! Why create a static class presentation when students are so familiar with and accustomed to working with technology. iBooks Author is the perfect tool to help them express everything they are capable of and it’s also the perfect collaboration tool that group projects can get behind. Watch your students as they dazzle you with their creativity and actually teach themselves – and each other.

5. Sharing with the World

Did you know iBooks Author has an ‘Easy Button’ for publishing built right in? Yep – you can publish your book to the iBookstore for free (or you can charge for it) in one simple step. There’s no doubt about it, seeing your work displayed in the iBookstore for the world to enjoy is such a rewarding experience. Your students are published authors! Now they can share their work with friends and family (or the rest of the world for that matter).

What Will You Create?

Here is a great blog post on one teachers experience with iBooks Author in the classroom (with a curriculum included). And if your students don’t have iPads, iBooks can also be read on desktop or laptop computers with the latest operating system, Mavericks, installed.

Without good design, even the best, most powerful idea gets lost in the mix.


Need help? We got you covered...

Browse all of our pixel perfect templates and pick the design that's right for you. We created these templates to do all the design heavy lifting for you so you don't have to worry about a thing! 

Check out all our professionally designed templates for Pages, Keynote, iBooks Author, and Powerpoint

What is iBooks Author?

Jessica Barkell

Time Magazine called iBooks Author “The Most Interesting Apple Software You Aren’t Using” –and for good reason!

But you might be wondering: What is it? How hard is it to learn? What is the application really capable of doing? Can I see some examples?

In this post, we’ll go over everything you need to know about this incredible new authoring application from Apple and how it can help you create beautiful, fully interactive content–everything from interactive cookbooks to sales brochures – in minutes.

iBooks Author Overview

The first thing you should probably know is it’s free. Yep, that’s right, Apple is offering this software to you for free and you can download it here.

Another great feature? Since the application is created by Apple, you know it was designed to be as approachable as a word processor–giving anyone with the desire to create interactive content who might not have the technical skills to match the same tools and capabilities used by major publishers and technical experts–without the steep learning curve.

How easy? Really easy.  The drag and drop interface makes adding video, interactive diagrams, galleries, 3D objects, and more a snap and you can literally cut and paste entire documents of text, which will format itself to the templates style.

What You'll Need To Get Started

Here’s everything you need to get started using the iBooks Author application:

  1. A Macintosh desktop or laptop computer
  2. Your computer needs to be running OSX 10.10 or later.
  3. If you’d like to be able to view your book as you create it, you’ll need an iPad with iBooks 3.0 installed (free).
  4. Download and install the free iBooks Author Application on your desktop or laptop computer from the App Store here.

What Will You Create?

With iBooks Author, Apple is offering a free and incredibly powerful piece of authoring software, plus a way to get the things you create with it in front of vast numbers of people through their one button publishing process within the application. The next time you think you might have an idea or a project, you might want to consider making it interactive with iBooks Author.


Without good design, even the best, most powerful idea gets lost in the mix.

Need help? We got you covered...

Browse all of our pixel perfect templates and pick the design that's right for you. We created these templates to do all the design heavy lifting for you so you don't have to worry about a thing! 

Check out all our professionally designed templates for Pages, Keynote, iBooks Author, and Powerpoint